Teddy Bear Picnic Set Established in 1930 Merrythought is one of the oldest and most prestigious of England’s toy manufacturers. For over 80 years the magic of Merrythought has delighted adults and children of all ages with ranges of traditionally handcrafted soft toys. Merrythought is the last remaining British teddy bear manufacturer and, amazingly, to this day, its bears are still being made in the company’s original Victorian factory in the World Heritage Site of Ironbridge, Shropshire. The origin of the name Merrythought derives from an archaic name for wishbone, a symbol of ‘good luck’ – this symbol forms the company’s emblem. Merrythought is, and always has been, a family business making quality toys for children, adults and collectors. The company is now a fourth generation family business owned and run by the Holmes family.